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MojoBistro - Feature Series

MojoBistro Feature: Analytics

Posted by Patricia Gorecki | 4/24/2013 | MojoBistro - Feature Series


MojoBistro Features

So you’ve made the decision to venture into the fast-growing mobile world. You’ve created a customized mobile app for your restaurant, personalized it to showcase your atmosphere and cuisine and marketed it to your loyal customers. Now what? How can your restaurant best track the popularity and success of its new mobile app?

With MojoBistro’s Analytics Feature, it is easy for restaurant owners to gather important information on the effectiveness of their mobile app and coordinated marketing initiatives. In today’s tech-centered world, analytics are key to tracking success. MojoBistro’s Analytics Feature is a simple, convenient way to measure the return on your investment allowing you to see value of all the hard work you put into your app.

Within the MojoBistro Test Kitchen, analytics are collected on app usage, downloads and views. Restaurant owners simply log into the Test Kitchen and view their data in easy-to-read graphs. Tracking the number of daily app views as well as the most visited pages within an app are great ways to assess user behavior and determine which parts of your app are the most popular. Want to track the number of users by phone type? MojoBistro’s Analytics Feature also allows you to view the number of new installations by app platform (iOS, Android, Windows and an iPod optimized app interface) and by location.

Using the information gathered through the MojoBistro Analytics Feature, your restaurant can easily determine best practices and identify the most effective ways for marketing your app and building a loyal, mobile customer base.

What’s that? You don’t have a mobile app for your restaurant?

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Feature: Coupons

Posted by Patricia Gorecki | 4/17/2013 | MojoBistro - Feature Series


MojoBistro Features

So you’ve gone ahead and created a customized mobile app for your restaurant. Now it is time to build up a devoted customer base around your amazing app and drive traffic into your restaurant, but how? Coupons are a simple but effective option for independent restaurant owners.

Coupons are known to “pull in the business” and have made remarkable strides in their popularity and acceptance among the consuming public. According to the A.C. Nielsen Co., 95% of all consumers like coupons, with more than 60% actively looking for them. With such an attentive audience, don’t let your restaurant miss out on this great opportunity to reach out to your fans.

MojoBistro’s Coupon Feature is the perfect way to reward your loyal mobile app users and increase visits to your establishment. Offer soon-to-expire coupons for special events, holidays, new menu items and even birthdays to your restaurant’s mobile customers to encourage loyalty. Coupons are also a great way to drive traffic and increase repeat visitors with just the click of a button.

Once you have decided what you want to offer, enter the MojoBistro Test Kitchen and simply plug the details into the coupon generator form. A preview will display on-screen for your review and approval. Once you are happy with it, send it out to all of your mobile app users for them to enjoy.

Coupons are also a great way to measure the interest of your mobile app users and the success of your marketing efforts. It is as simple as tallying the number of coupons redeemed to determine the effectiveness of the promotion. Use this consumer feedback to guide your creation of future offers and increase their effectiveness.

Another great tip? Offer your patrons a coupon immediately after they download your new app. Providing them with an instant benefit to downloading is a great incentive to join your mobile base. And your customers will enjoy having discounts, literally, in the palm of their hand.

What’s that? You don’t have a mobile app for your restaurant?

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: Custom Content

Posted by Patricia Gorecki | 4/9/2013 | MojoBistro - Feature Series


MojoBistro Features

Is there something really unique about your restaurant that you want to highlight to your customers? Have content you want to include in your app but can’t find the right feature to do so?

With MojoBistro’s Custom Feature you can create your own unique section to fit your restaurant’s needs. Whether you are looking to promote the homestyle recipes that make your restaurant popular or want to share a restaurant blog with the latest happenings, MojoBistro makes it simple to create an individualized app experience tailored to your restaurant.

Using the MojoBistro Test Kitchen you can create a custom feature that reflects not only your restaurant, but also fulfills all your mobile app needs. A wide-range of layouts allow you to make a feature that maintains the look and feel of your app and restaurant. Add photos, pdfs, lists, event details, social website feeds or web pages to fit your needs.

MojoBistro makes it easy for your restaurant to feature a robust and individualized app to showcase your restaurant to loyal customers and fans.

What’s that? You don’t have a mobile app for your restaurant? Click here to get started.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: QR Codes

Posted by Patricia Gorecki | 4/1/2013 | MojoBistro - Feature Series


MojoBistro Features

You’ve seen them at the supermarket and in magazines. Those blocks that look like bar codes. But what are they and what do they do?

Those two-dimensional matrix bar codes are called Quick Response (QR) codes and they are the latest in mobile marketing. Mobile users can scan the code and a web page will automatically download onto their phone.

Sounds great, but how can you make use of this marketing platform? MojoBistro’s Test Kitchen includes a QR Code Generator that creates a QR code for use in promoting your new mobile app.

Your mobile customers simply scan the QR code, created specifically for your app, with their smartphones and are then immediately taken to the iTunes App Store or Google Play to download your app. Having a direct link takes all the guess work out of trying to download your mobile app and makes it easier for customers who want to connect with your restaurant while on the go.

Incorporate your QR code into your marketing materials such as posters, table tents and more to increase customer downloads. Need more ideas for marketing your new mobile app? Check out our blog on marketing tips for additional ideas.

What’s that? You don’t have a mobile app for your restaurant? Click here to get started.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: Push Notifications

Posted by Patricia Gorecki | 3/25/2013 | MojoBistro - Feature Series


MojoBistro Features

So you’ve set the atmosphere, uploaded your menu and connected to social media. Now it’s time to engage and connect with your customers. Let them know about your specials, seasonal deals or new menu items. Mobile App Push Notifications

“Stickiness” or customer engagement is key to the success of any business, especially restaurants. With MojoBistro’s Push Notification Feature, reaching out to customers is simple and convenient.

Using  the MojoBistro Test Kitchen, simply type in your message, click send and your app users will instantly receive a notification with your message on their phone. A live preview feature allows you to view your notification as it is being crafted allowing you to see exactly how it will appear to your customers.

When crafting your message, keep in mind that lengthy notifications are more likely to be deleted by busy mobile users so keep your notifications short and sweet. And make sure not to overload your customers with constant notifications.

Not ready for your notification to go out? Want your Happy Hour notification to go out in the early afternoon? The simple process allows you to schedule the delivery date and time. You can even segment your notifications to go out to only iPhone or Android users or both.  

Want to see what notifications you sent out last month? The MojoBistro Test Kitchen stores your push notification history, allowing you to review and track your outreach.

Be clever and timely with your notifications to increase customer response. Instead of the standard number “codes” try something more memorable, like a funny phrase. Send out fun facts or tidbits of information about your restaurant or menu in addition to specials and deals. Whatever you send, make sure that you are providing valuable information to you customers.

Don’t have a mobile app? Click here to get started.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: Social Media

Posted by Patricia Gorecki | 3/18/2013 | MojoBistro - Feature Series


MojoBistro Features

According to the International Telecommunication Union, there are currently over one billion users of social media worldwide and the majority are accessing social media networks on their mobile phone. With such a large percentage of the population active on social networks, it’s vital that restaurants build and maintain a social media presence in order to stay relevant. Mobile App Social Media Feature

We understand that running a restaurant is a busy job with little time left over to manage and market social media. So how can you make sure your on-the-go customers can easily access your social media pages? MojoBistro’s Social Media Feature allows you to connect your mobile app users to all of your social media platforms at once.

Using MojoBistro’s Social Media feature, your restaurant can easily connect customers to your active social media sites through your mobile app. Once connected, customers can share with friends, review menu items and upload photos. Having customers connected to your social media through your app is a great way to stay in touch and update followers on your upcoming events and promotions.

Adding your Facebook, Twitter, FourSquare and Yelp! accounts to your app is as simple as entering your URL. With MojoBistro’s Test Kitchen, you can also update and add additional social media accounts as needed.

Don’t have time to focus on a social media plan? Check out our Social Media Maitre D' Blog Series for quick tips. And don’t forget, not only can social media help to market your restaurant, but you can also use it to market your app! Our Tips for Using Social Media blog will help you strategically utilize social media to promote your amazing app.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: Reservations

Posted by Patricia Gorecki | 3/11/2013 | MojoBistro - Feature Series


MojoBistro Features

Today, over 1 billion smartphones are being used by consumers worldwide. With online consumption on the rise, more of your customers are relying on online tools to fulfill their dining needs.

With MojoBistro’s Reservation Feature, customers can easily book a table from the palm of their hand.  Incorporating reservation capabilities into your smartphone app is a great way to make online reservations accessible wherever your customers are, 24/7.

Customer satisfaction is key in the restaurant business. And with the ability to make online reservations ranking near the top of the list in a Washington Post survey, it’s important that your restaurant meets this growing demand. Making it easy to book a table is a simple way to turn app users into customers.

The MojoBistro Test Kitchen enables restaurants to easily connect their app to an existing OpenTable account and offer a direct link for your mobile customers to make reservations on the go. Don’t have a mobile app? Click here for more information about setting up your MojoBistro restaurant app.

Not only will MojoBistro’s Reservation Feature help to boost customer’s experience, but it can also save on your restaurant’s labor costs by reducing the number of incoming phone calls and minimizing the risk of over booking. Now you can spend more time focused on the meals and service that make your restaurant so popular.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: Gallery

Posted by Patricia Gorecki | 3/4/2013 | MojoBistro - Feature Series


MojoBistro Features

A picture is said to be worth a thousand words, so why not showcase your restaurant and food with amazing images. To the majority of diners, the appearance of a restaurant is a deciding factor when choosing a dining location, with website photos rating high in a Washington Post survey of criteria diners look for in making a decision. Mobile App Image Gallery

But translating your web media into a mobile optimized format that will display on computers and mobile phones can be difficult. So how can you make sure to reach your on-the-go customers? MojoBistro’s Gallery Feature allows you upload images to your app for easy and clear viewing on any Android or iOS platform.

New customers like to know what to expect from a restaurant and a gallery with photos of the interior and exterior of your establishment offers important information about your style and atmosphere. Be sure to include visuals of your dining room and customers enjoying their meals. The more images you can upload that show a packed house, the better.

And don’t forget the food! Make mouths water and stomachs rumble with amazing food photos. From standard menu fares to season favorites, showing off your delicious offerings is a great way to drive traffic.

Recently hosted an event? Added new menu items? With MojoBistro Test Kitchen, adding new images and galleries is simple and can be done at your convenience. This easy-to-use feature is the perfect way to ensure customers can always view your most recent images.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: Events

Posted by Patricia Gorecki | 2/25/2013 | MojoBistro - Feature Series


MojoBistro Features

Weekly Cooking Class, Thursday Night Happy Hour, Wednesday Wine Tastings. Special promotions and events are an important part of any business. But for restaurant owners, these events are vital to increasing sales and drawing in new customers during slow seasons.Mobile app Events

No matter what type of event your restaurant is hosting, promotion is key to packing the house. But with the day-to-day responsibilities of running a restaurant, finding time to plan and promote an event can be difficult. Let MojoBistro do the work for you with our Events Feature.

With MojoBistro’s Events Feature, adding and editing events and important dates to your restaurant’s mobile app calendar is easy and convenient. Offer a wide array of events? MojoBistro’s Events Feature also allows you to organize your events in groups such as Networking Events, Tastings and Community Fundraisers.

Your on-the-go subscribers can access the calendar directly from their mobile phones or you can take advantage of MojoBistro’s Push Notifications and send a notice to your customers when new events are added. They are also able to save the events that are in the app directly to their native calendars for iOS or Android devices.

Make sure to update your calendar with upcoming events to keep your customers coming back! With MojoBistro Test Kitchen, making updates to your events is simple and can be done at your convenience. This easy-to-use feature is the perfect way to ensure customers stay up-to-date on all your happenings.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: Menu

Posted by Patricia Gorecki | 2/18/2013 | MojoBistro - Feature Series


MojoBistro Features

No restaurant website is complete without a menu. More and more, customers turn to the web to research their dining options. In fact, according to the National Restaurant Association, nearly half of the population research restaurant websites when deciding where to eat. And with nearly a quarter of adults using mobile phones to access the web, having your menu available via an app is an easy, hassle-free way to reach the public.

Mobile App Menus

Your menu is a powerful marketing tool that can influence customers. But how can you make sure that your menu is readable not only on your website, but will display clearly on smartphones as well? MojoBistro’s Menu feature allows you to either create a detailed list that includes all of your menu items with the specifics that make them so delicious or you can upload your complete menu as a pdf, for easy updating in the future. Both options allow customers to easily browse from the convenience of their phone and are easy for you to incorporate in your mobile app.

Does your restaurant cater to a wide-range of taste buds? Highlight your special offerings on your app, from gluten-free and vegetarian to kosher and organic. Specialize in unique cocktails or tantalizing desserts? Showcase your signature offerings with customizable menu categories and pages.

Make sure that you keep your menu up-to-date with current prices and specials. Updates are simple with MojoBistro Test Kitchen, allowing you to update your app when it’s convenient for you! And highlighting specials lets regulars know when their favorite dish is being offered and helps lure in customers wanting to try something new.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro’s robust feature set and how to use them to their fullest!


MojoBistro Features: Contact Information

Posted by Patricia Gorecki | 2/6/2013 | MojoBistro - Feature Series


MojoBistro Features

Nothing turns off customers like being unable to quickly find your location or contact you. If your information is not readily available to the public, your potential customers are going to pass your restaurant over for one that is more consumer-friendly.

mobile app contact information

You want your current customers to share their experiences with you, from rave reviews to suggestions. And you want potential customers to be able to find and visit your location with ease. Consequently, your contact page is an integral part of your website and mobile application.

MojoBistro’s “Contact” Feature is the perfect medium for allowing your customers to connect with you while on the go.

Whether it is as uncomplicated as listing your address and phone number or as elaborate as a contact form and interactive map with directions, a “Contact” page is a simple way to ensure that current and potential customers can reach you. And don’t forget to include your hours!

In addition, including your location on your mobile app’s contact page is an uncomplicated way to make your restaurant Social, Local, Mobile and reach out to the wide market of smartphone and mobile-device users through geo-location technology and social media.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro's robust feature set and how to use them to their fullest!


MojoBistro Features: The About Section

Posted by Patricia Gorecki | 1/24/2013 | MojoBistro - Feature Series


MojoBistro Features

Diners frequent your restaurant because they love your food, but chances are there is more to your restaurant than just your menu. And with consumers increasingly interested in creating personal connections with the businesses they frequent, it is vital that you share your story in a medium that is easily accessible to your tech-savvy clientele. A website “About” page is the perfect tool to share your restaurant’s background and personality with your customers. In fact, the “About” page is now considered one of the most visited pages on business sites, surpassed only by the home page.

But how can you translate this storytelling medium into your mobile app? MojoBistro is here to help with their “About” Feature, allowing you to easily create a friendly, engaging “About” section to share with your on-the-go customers.

Use your “About” page to build trust and credibility. Do not turn it into another sales pitch. It is important that you explain who you are, not what you do. Use this space to share Mojobistro Featureswhat makes your restaurant tick, its history and its personality. If your restaurant has a fun, laid-back vibe, than your “About” page should be fun and laid-back. This is the place to really let your personality shine through.

No restaurant is successful without the hard work and dedication of the many people toiling quietly behind the scenes. Use your “About” page to introduce your diners to your diligent staff. It can be as simple as providing management biographies and photos. Or take it a step further and include a feature on your restaurant’s chef.

And don’t forget to showcase your accomplishments! Direct quotes from restaurateurs, reviews, Zagat, Yelp and Foursquare are great additions to your “About” page.

Connecting with your clientele does not have to be difficult. MojoBistro’s “About” feature is a quick and easy way to build relationships with customers on-the-go.

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro's robust feature set and how to use them to their fullest!


MojoBistro Features: Personalization

Posted by Patricia Gorecki | 1/24/2013 | MojoBistro - Feature Series


MojoBistro Features

Since its introduction in May of 2012, MojoBistro’s Do-It-Yourself technology has allowed restaurants to easily create and manage their mobile presence. With features ranging from reservations and menu galleries to social integration and marketing, MojoBistro is a comprehensive, convenient and accessible platform for restaurants to go mobile. MojoBistro has done all the heavy lifting necessary to connect your restaurant with a wide audience.

With all the great features and capabilities offered through MojoBistro, one might feel overwhelmed. Don’t worry, the design process is easy and intuitive, and MojoBistro is here to help you along the way.

Ready to get started? Let’s take a look at some of MojoBistro’s features aimed at providing a tailor-made mobile app for your restaurant.

A key element of MojoBistro is the ability to personalize your app. Your restaurant has a unique atmosphere and feel that sets it apart from the crowd, and at MojoBistro, we believe your app should too.

MojoBistro Features Series

Start off with creating your App Icon, the image that will be displayed on your customer’s phone as well as in the app store. It is important that your icon is something that customers can easily identify with your restaurant. Whether it’s your company logo or other unique restaurant feature, make sure your icon is hi-res. Fuzzy or blurry icons are a definite irritant for potential customers and a deterrent for anyone interested in downloading your app.

Every restaurant has a one-of-a-kind look and feel, whether it’s an old-world Italian eatery or a chic, modern fusion restaurant. Make sure to carry over your unique ambiance with a customizable app background and fonts. With the option to upload your own background, change fonts and text colors, creating a distinctive look and feel for your app is simple. Carry over your restaurant’s environment to create instant recognition and keep things familiar for your customers.

Want to get creative? Showcase your originality with your app’s Splash Screen, the image that will be displayed on your customer’s phone while your app is loading. From an image of your featured menu item to a good humored view of your waiting area, this feature is the perfect outlet for using your originality to entice and entertain customers.

It’s that simple to create a customized, one-of-a-kind app for your restaurant with MojoBistro’s personalization features!

Want to learn more? Check out the MojoBistro: Feature Series for additional information about MojoBistro's robust feature set and how to use them to their fullest!